Facebook suspends another data analytics firm

[Phaellow]

The scariest part about things like these is that most of the times, it's the users themselves feeding these companies information. Granted, they might not know the purpose of the data usage, but they still willingly go around and mess with these personality apps just because it's fun. They also share it with their friends, so they gain even more data for free. All around, it's a very nice strategy for these data firms.