Facebook suspends another data analytics firm after CNBC discovers it was using tactics like Cambridge Analytica

• Data analytics firm CubeYou used personality quizzes clearly labeled for "non-profit academic research" to help marketers find customers.
  
• One of its quizzes, "You Are What You Like" which also goes by "Apply Magic Sauce," states it is only for "non-profit academic research that has no con

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Key Features

• Explore ways to use SQL for data analytics and gain key insights from your data
  
• Study advanced analytics, such as geospatial and text analytics
  
• Discover ways to integrate your SQL pipelines with other analytics technologies
  

Book Description
Every day, businesses operate around the clock and a huge amount of data is generated at a rapid pace. Hidden in this data are key patterns and behaviors t

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This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and