There is apparently nothing that can not be avoided. So also the support end of Windows 7. Here is on January 14, 2020 closing time with updates. But there are ways to continue getting updates.

Already in September we had reported that 0patch wants to continue to offer micro-patches, so you can continue to work with Windows 7. Microsoft itself offers additional payment for a further three years. These chargeable Extended Security Updates (ESU) are also available for smaller businesses.

Nec